Before COVID-19 emptied stadium concourses across the world, lines would flood the walkways while restless fans waited for their turn to order food and drinks. As Co-Founder Marshall Law’s story went, the lose-lose situation of standing in a concession line was not only time consuming, it could also cost you the chance to catch that homerun ball at the World Series. Talk about adding insult to injury. Now that the world is learning to go on after COVID-19, fans are returning to the stadiums and there is a new and ongoing reason to reduce the clustering of people in concession stand lines. But how?
The sEATz team talks at length about the empowering effects of mobile ordering to unlock convenient purchasing across sports or entertainment stadiums. To speak more directly to just how delivery helps reduce concession stand lines, we’ll start with the concept of agility. sEATz has continually improvised, sometimes mid-stride, to meet the individual needs of venues by providing different ways to use delivery for the mitigation of bulky concession stand lines.
Originally, the idea was for fans to sit in their seat, download an app on their mobile device that would allow them to be able to view and purchase items inside the stadium. This would include team store products, food and beverages from most concession stands and even other gourmet products, and then a sEATz runner would show up within minutes to deliver the order. That option is still a highly convenient and popular one. This keeps a fan in the seat and able to enjoy the game, order at their own pace without having to time up the cadence of half-time, a time-out or other break in the activity, just to wait in line for 10-40 minutes. Now, a person only has to get up when a restroom break is in order, or they can browse the concourse and stay away from clustering. Delivery now also comes in additional forms, including the sEATz “Express Pick Up” line. The technology provides a way for the back-of-house kitchen to space orders apart enough to deliver the order to a pick-up window without creating a cluster of people, notify the purchaser through the app that they can pick-up their order and voila.
Once meant for convenience and a higher quality fan experience, the combination of delivery and pick up reduces concession stand lines, which now also minimizes health risks related to clustering of people during COVID-19 spikes, even cold and flu season.