Expansion Includes Compatibility with Givex, FreedomPay, ByPass, Tickets.com and MLB Ballpark

July 20, 2021, HOUSTON — sEATz App, the leading cloud-based platform for mobile ordering at sports stadiums, can now add concert halls to its list of successful venues as it rounds out its first season at The Caverns in Grundy County, Tennessee. Since March 2021, sEATz has been offering music fans the ability to order food, beverages, and band merchandise from their phone before and during a concert and have it delivered directly to their seat.

“For us, this means we are able to prove the model works outside of a sports arena,” says sEATz CEO and Co-Founder, Aaron Knape. “The data doesn’t lie and the numbers we saw were impressive. This is just the start for sEATz.”

The Caverns data provided new insight into the concert vertical, including when orders are placed, what is being ordered and the time it takes for orders to be delivered. For the season, merchandise played a big role in sEATz success at The Caverns, accounting for a staggering 40% of total live sales, just behind alcohol sales at 49%. Preorders accounted for 32% of total revenue throughout the season, with orders upward of 250 per event. While delivery times vary between each event, on average, attendees received their order in 1 minute and 18 seconds. An example was on Saturday, May 8th when 946 fans attended the Goose concert. Fans placed 1,071 orders with an average delivery time of 2 minutes, 30 seconds. On other nights with lower attendance, orders averaged a delivery time of under 1 minute.

With this milestone expansion for the company, sEATz wanted to tap into a new market while still utilizing the successes they’ve seen in the sports vertical. “We knew that we would be learning a lot when venturing into the concert space and we picked The Caverns as our testing ground because they are the best in the business. We wanted to partner with experts,” says Charles Willis, COO, sEATz.

Throughout the season, sEATz was at 37 shows including the bands NEEDTOBREATHE, goose, Crowder, and the podcast Last Podcast on the Left.

Be on the lookout for additional venues utilizing sEATz in the near future.

Founded in 2018 in Houston, Texas, sEATz App is a cloud-based platform focused on enhancing the customer experience at sports stadiums and music venues. The multi-platform solution connects fans through in-seat mobile delivery, express pickup and kiosks. sEATz has been successfully integrated in major and minor league sports stadiums including the New York Mets, Houston Texans, Houston Astros, Houston Dynamo and more.

Heather Huften
The Branded Firm